Selling Long Sleeves from Oslo to Cortina

Our journey began with a brief stop in Sweden before heading to Göttingen, Germany, for our first pop-up. We parked in the city center, set up our display, and set out to convince the locals that they needed a limited-edition Cortina Long Sleeve. To be honest, it wasn’t the easiest place to sell, but we managed to secure our first customer before hitting the road toward the Alps—where our ambitions were set higher.

After another long ride in our "moving house," we arrived in Kühtai with renewed motivation. The weather was simply too perfect to spend the entire day in a parking lot selling. We spent the day discovering the resort, then reopened the shop at the base, catching people on their way back to the car.

Luckily, the closer we got to the Olympic city of Cortina, the easier it became to empty the car of our Cortina Long Sleeves. Our next stop was the Lagazuoi gondola—a prime spot to move the rest of our inventory. Located on the outskirts of the Cortina ski resort, it was the perfect base of operations. Once the last customer had left, we took the gondola up to the 2,105-meter viewpoint and skied the back of the mountain. We grabbed a beer at Rifugio Scotoni further down the backside before catching one of the shuttles waiting to take skiers back to the parking area.