The Making of Signature Long Sleeves
When we started out in the ski shed, it was all about making the perfect long sleeve. This season we wanted to add our first signature, and it was only fitting that it’s a long sleeve. We wanted it simple and clean. But a humble essential deserved a loud entrance.
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For the long sleeve itself, we didn’t want to change much—not on sizing or fabrics—just make a super clean piece that works for everyone. We’re a sucker for 100% cotton. A mid-weight fabric perfect for the Scandi summer. Loose cuffs, and importantly, washed fabrics.
The other part of this was the packaging. For a humble piece like this, we felt that we needed a louder entrance. Something eye-catching. We wanted it tied to our tennis roots, and what’s more iconic than the feeling of opening a fresh can of tennis balls? The real question was: could we even fit the long sleeve in a can? We went through a lot of samples, and had plenty of challenges even trying to explain our vision to the suppliers.
Finalizing
After 6 months in development, we finally got what we wanted. The signature collection arrives this season in washed yellow, washed blue, and off-white. Packed like tennis balls, worn like a classic. Experience the pop.
